Ruedi Reisdorf: “You Don’t Buy a Project Cargo Company to Slice It”

In this episode of Project Cargo Professionals, recorded in Basel, Switzerland, Luke King interviews Ruedi Reisdorf, owner of Fracht, to discuss the history of Fracht, industry consolidation, and Ruedi’s views on company acquisitions and growth – without borrowing money.
He shares personal anecdotes, his strategy for maintaining a company’s culture following acquisition, and his thoughts on the future of project freight forwarding. The episode also touches on Fracht’s expansion into different markets, its involvement in the wind and oil industries, and the company’s sponsorship of Inter Miami FC featuring Lionel Messi.
00:36Meet Ruedi Reisdorf: The Man Behind Fracht
01:06The History and Growth of Fracht
03:10Navigating Family Business Dynamics
04:07Expanding Beyond Switzerland
08:42Strategic Acquisitions and Market Insights
12:21The Importance of Company Culture
19:24Investing in Future Technologies
23:39Sponsoring Inter Miami FC and Messi
27:03Future Plans for Fracht
36:10Final Thoughts and Farewell
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Varamar Shipping specializes in bulk, breakbulk, heavy-lift, and oversized shipments, and is a trusted carrier to and from Europe, the Middle East, Asia and Africa.At Varamar, massive structures like wind turbines or entire factories are a day-to-day business and, as a semi-liner carrier, they can offer tailor-made solutions, calling wherever and whenever you need them to.With offices in 13 countries, including recent openings in Asia, they’re bridging the East-West gap. A multilingual team fluent in languages from English and German to Arabic and Chinese means communication is seamless.